Katie Lam is a NYC-based designer and copywriter, originally from Toronto and Hong Kong.

She holds a BFA in Communication Design from Parsons School of Design and a BA in Journalism from Eugene Lang College of Liberal Arts, both part of The New School University. Her unique blend of design and writing informs a strong storytelling approach across visual identities and brand narratives.

Katie has worked across the food & beverage and beauty & wellness spaces, specializing in creative direction, branding, packaging, illustration, and copywriting.

She has collaborated with clients such as e.l.f., Paula’s Choice, J.M. Smucker, Kroger, Hershey’s, Snapple, and Hennessey.